jälleenmyyntihinta

Jälleenmyyntihinta, also known as resale price or resale price maintenance, refers to the practice of a manufacturer or supplier setting a minimum price at which a retailer or wholesaler can resell its product.

In many countries, the practice of resale price maintenance is subject to antitrust or competition laws, which prohibit manufacturers from dictating the resale prices of their products to intermediaries. However, some countries, including Finland, where the term "Jälleenmyyntihinta" is often used, allow manufacturers to engage in resale price maintenance to some extent, provided that it is done in a non-discriminatory manner and does not significantly restrict competition.

The rationale behind allowing resale price maintenance is that it can help prevent price wars between retailers, which can result in lower prices for consumers. On the other hand, critics argue that resale price maintenance can reduce competition among retailers, as manufacturers can dictate the prices at which they sell their products, thereby limiting the ability of smaller retailers to compete with larger ones.

In Finland, where the term "Jälleenmyyntihinta" is commonly used, the practice of resale price maintenance is subject to specific regulations under the Competition Act. The Finnish Competition and Consumer Authority is responsible for enforcing the Competition Act, which prohibits agreements between undertakings that restrict competition, including agreements related to resale prices.

The impact of resale price maintenance on competition and consumer welfare is a topic of ongoing debate among policymakers, economists, and industry experts. While some argue that it can help maintain higher prices and prevent price wars, others believe that it can limit competition and ultimately harm consumers.