juurutustaristule

Juurutustaristule is a coined term used in Estonian-language discussions to describe a hypothetical technique of persuasive storytelling. The term does not appear in standard dictionaries or widely recognized scholarly works, and its usage is limited to discussions about how narrative framing may influence interpretation.

Etymology and formation: The word seems to be a neologism combining juurutus, associated with persuasion or influence, with taristule, a stem related to structuring or presenting, and the Estonian dative suffix -le indicating direction toward something. Because the term is not standardized, its exact morphology and sense vary among authors.

Definition and scope: In theoretical discussions, juurutustaristule refers to a narrative technique that blends factual information with storytelling elements to guide the audience toward a particular conclusion. It is discussed in the context of how narrative structure—such as sequence, character presence, and tension—affects perceived credibility and interpretation.

Context and reception: The term appears primarily in media studies, rhetoric, and education as a construct for analyzing persuasive storytelling. It is not a formal methodological term and lacks a universal definition or measurement framework.

See also: Narrative persuasion, rhetoric, storytelling, media literacy.