jualan

Jualan is an Indonesian and Malay term broadly referring to goods offered for sale and the activity of selling. It derives from the verb jual, meaning "to sell," and is used in everyday language to describe merchandise, sales transactions, and vending activities.

In practice, jualan encompasses a wide range of commercial forms, from informal street vending and market stalls to formal retail outlets and online listings. In many Southeast Asian contexts, the word commonly appears in phrases such as jualan kaki lima (street vendors), jualan online (online selling), and jualan grosir (wholesale goods). It may denote a single product, a collection of items for sale, or the business of selling itself.

Economically, jualan plays an important role in local livelihoods and consumer access to goods. Small-scale sellers, microentrepreneurs, and family-run stalls often use the term to describe their trade. The growth of e-commerce has also expanded jualan into digital marketplaces, enabling individuals to reach broader customer bases.

Regulatory and consumer considerations tied to jualan include licensing, health and safety standards for food vendors, taxation, and consumer protection against fraud or misrepresentation. Cultural dimensions are visible in traditional markets (pasar) and nocturnal street-food scenes, where jualan is embedded in daily social and commercial life.