joukkoviestinnällä
Joukkoviestinnällä, also known as mass communication, refers to the process of transmitting messages to a large and diverse audience through various media channels. This broad term encompasses the creation, dissemination, and reception of information, ideas, and entertainment. The primary goal of joukkoviestinnällä is to reach a significant number of people simultaneously or within a short period.
Key characteristics of joukkoviestinnällä include the use of specialized media such as newspapers, radio, television, and
The study of joukkoviestinnällä, known as mass communication research, explores its effects on individuals and society.