izod

Izod is a fashion brand known for casual sportswear, especially polo shirts, that achieved prominence in the United States during the late 20th century. The brand was often marketed in connection with Lacoste through licensing arrangements that produced the widely recognized Izod Lacoste polo line.

Historically, Izod offered a range of apparel beyond polo shirts, including T-shirts, knitwear, outerwear, and accessories. The polo shirt remained the defining product for many years, distributed through department stores and specialty retailers and favored for its sporty styling and broad color options.

Ownership and branding have shifted through various licensing and corporate arrangements. Over time, the Izod line has been associated with different fashion groups, and the Lacoste licensing arrangement eventually ended, leading to changes in how the brand was marketed and positioned. The brand has been described at times as an affordable American sportswear label, with its distribution and prominence varying by market and retailer.

Current status varies by region and retailer, but the Izod name continues to appear in some markets as part of a broader brand portfolio. Its legacy rests on its high-profile role as a popular American polo shirt icon during its peak years, contributing to the broader history of casual, mass-market sportswear in the late 20th century.