informanými

Informaními is a theoretical framework used in information studies to analyze how information propagates through informal channels within communities. It foregrounds informal agents, or informants, and the networks they inhabit, alongside formal institutions, to understand how credibility, context, and provenance shape what information is adopted or ignored.

Coined in early 21st-century discourse as a neologism, informaními emphasizes informal information flows—word-of-mouth, social media chatter, and peer recommendations—and how these flows interact with formal verification processes. The term is not standardized in any single discipline and frequently appears in exploratory or speculative writing rather than in formal theory.

Core concepts include informants (originators or sharers of information), informal networks (groups and platforms through which information spreads), credibility signals (perceived reliability, reputation, corroboration), provenance (the trackable origin of a claim), and diffusion dynamics (timing, reach, and velocity of spread). Researchers examine how context, social capital, and incentives influence which information gains traction and how verification practices adapt to rapid, decentralized communication.

Methodologically, informaními draws on social network analysis, content analysis, and provenance-aware evaluation. It emphasizes traceability of claims, cross-verification across independent sources, and the assessment of biases introduced by network structure or audience segmentation.

Applications include journalism literacy, public health communication, and crisis response, where understanding informal information channels can improve timely and responsible messaging. Challenges include the risk of misinformation, privacy concerns, and the resource cost of verifying informal claims. See also information diffusion, source credibility, misinformation, social networks.