ilmoitusmarkkinoita
Ilmoitusmarkkinat, literally “information markets,” are mechanisms in which data about consumers, products or services is aggregated, anonymized and sold to businesses for targeted marketing, research or risk assessment. The model relies on the principle that valuable commercial insight can be extracted from the patterns and preferences of large user populations while protecting individual identity through aggregation and de-identification techniques.
The concept emerged in the early 2000s with the rise of digital advertising platforms and the availability
Users typically grant access to their data in exchange for free services or incentives. Companies then use
Academic studies focus on the ethical, legal and economic implications of these markets, examining how transparency,