identitásközpontú

identitásközpontú is a Hungarian term that translates literally to “identity-centered” and is used to describe approaches, theories, or designs that place the individual's sense of self at the core of their structure and function. The adjective “központú” means “centered” or “focused on,” so the phrase indicates that all aspects of the subject in question are organized around identity.

The concept first emerged in Hungarian sociological and psychological literature in the late 20th century as a response to global trends emphasizing multiculturalism and the politics of personal identity. It has since been adopted in a variety of fields. In organizational studies, identitásközpontú corporate strategies prioritize employee identity in culture building, recruitment, and brand positioning. In the design of educational programs, identitásközpontú curricula integrate learners’ cultural, linguistic and personal identities as guiding frameworks for learning objectives and assessment. In digital media, identitásközpontú user experience design focuses on personal data and self-expression as the principal drivers of platform engagement.

The appeal of an identitásközpontú approach lies in its potential to foster authenticity, empower marginalized voices and increase relevance in an increasingly diverse society. Critics argue that an overemphasis on identity can lead to fragmentation of collective goals and complicate consensus-building. Practitioners advocate careful balancing of identity-focus with broader structural or functional considerations.

Overall, identitásközpontú serves as a conceptual lens through which policy makers, educators, business leaders and designers interpret the role of personal identity in shaping systems, products, and communities.