iQIYI

iQIYI is a Chinese online video streaming platform founded in 2010 and headquartered in Beijing. The company was established as an independent entity from Baidu, China's leading search engine, though it maintains strategic partnerships with various technology firms. iQIYI operates as one of the major players in China's competitive streaming market alongside Tencent Video and Youku.

The platform offers a diverse range of content including television dramas, movies, documentaries, variety shows, and original productions. iQIYI has invested heavily in creating original content, producing popular series that have gained significant viewership both domestically and internationally. The service features content across multiple genres and languages, though it primarily focuses on Chinese-language programming.

iQIYI generates revenue through subscription fees, advertising, and premium content sales. The platform offers both free ad-supported viewing options and paid subscription tiers that provide enhanced features such as higher video quality and offline viewing capabilities. The company has pursued aggressive expansion strategies, including international market penetration and partnerships with content creators.

The platform has faced challenges including increased competition within the Chinese streaming market, regulatory changes affecting content distribution, and the high costs associated with content production and licensing. Despite these challenges, iQIYI has maintained a significant market position and continues to develop new content and technological features.

iQIYI went public on the NASDAQ stock exchange in 2018, raising substantial capital to support its growth initiatives. The company has since focused on improving profitability while expanding its user base and content library. Its mobile applications and smart TV integration have helped increase accessibility across different viewing platforms, contributing to its ongoing development in the digital entertainment sector.