hunterdriven

hunterdriven refers to a marketing and sales approach that prioritizes proactive outreach and lead generation. Instead of waiting for potential customers to express interest, a hunterdriven strategy involves actively identifying and pursuing qualified leads. This often includes activities like cold calling, targeted email campaigns, social selling, and attending industry events. The core principle is to "hunt" for new business opportunities rather than passively "farming" existing ones or relying solely on inbound leads.

This methodology emphasizes a deep understanding of the ideal customer profile and the development of effective strategies to reach them. It requires a dedicated sales team, often referred to as "hunters," who are skilled in prospecting, objection handling, and closing deals. The success of a hunterdriven approach is typically measured by metrics such as the number of new leads generated, conversion rates from prospect to customer, and the overall growth in new business revenue. While it can be resource-intensive, it is often employed by companies looking to rapidly expand their market share or enter new markets.