huippuaikaa
Huippuaikaa is a Finnish term that denotes the time of peak activity or demand within a given system. It is commonly used to describe periods when attention, traffic, or consumption is at its highest, such as in media audiences, electricity usage, or shopping.
In broadcasting and advertising, huippuaika refers to prime time slots when viewership is strongest and advertising
Etymology and form: The term is a compound of huippu meaning peak and aika meaning time. The
See also: Prime time, peak demand, peak load, rush hour. While huippuaikaa is specific to Finnish usage,