housebrand

A housebrand is a brand owned and operated by a company for its own use, rather than for sale to other businesses. Housebrands are often used to differentiate products from those sold under the company's main brand, and to provide a separate identity for products that may not be intended for resale. Housebrands can be used for a variety of products, including office supplies, cleaning products, and even food items. They are often used by companies to reduce costs, as they can be produced in larger quantities and at a lower price point than branded products. Housebrands can also be used to test new products or packaging designs before they are released under the main brand. Some well-known examples of housebrands include Office Depot's OfficeMax brand and Walmart's Great Value brand. Housebrands are an important part of many companies' product offerings, as they allow them to reach a wider audience and increase their market share.