helseopplysning

Helseopplysning refers to information about health, disease, prevention and treatment that aims to help individuals make informed health decisions and support the health of the population. It is directed at individuals, groups and the public, and can be conveyed through official websites, written guidelines, media and educational settings. The goal is to increase knowledge, reduce risk and strengthen autonomy in health choices.

Production often involves public authorities such as the Norwegian Directorate of Health (Helsedirektoratet), the Norwegian Institute of Public Health (Folkehelseinstituttet) and Helsenorge, as well as municipal health services, schools, health professionals and media. Information should be evidence-based, up-to-date and easy to understand, and tailored to the target audience. Good health information takes into account literacy, language and cultural differences and uses clear explanations, visuals and practical examples.

Important principles include source transparency, acknowledging uncertainties when scientific knowledge is evolving, privacy, and respect for user autonomy. Information should not be presumptive or fear-inducing, and it should encourage seeking professional advice when appropriate.

Challenges include the spread of misinformation, varying levels of health literacy, access to digital sources and language barriers. Digital platforms require careful assessment of quality and credibility. Ensuring reliable health information is a key aspect of public health work and a foundational element of informed participation in democratic society.