handelsmissies

Handelsmissies, or trade missions, are organized delegations in which companies, often accompanied by government representatives, explore and promote trade opportunities in a foreign market. They are typically initiated by national or regional authorities, such as ministries of economy, trade promotion agencies, or chambers of commerce, sometimes in collaboration with embassies or industry associations.

The main purpose of a handelsmissie is to support exporters and facilitate market entry. Activities during a mission usually include market briefings, country or sector-specific seminars, B2B matchmaking events, site visits, and opportunities for participants to present their offerings to potential customers or partners. The aim is to generate leads, build networks, and provide companies with insights into local regulations, business culture, and competitive conditions.

Most missions are outbound and targeted at particular sectors or markets. They involve a limited group of companies, often small and medium-sized enterprises, and are preceded by market research, partner databases, and tailored program dates. After the mission, follow-up support and monitoring of opportunities are important to convert leads into orders or partnerships.

Outcomes are typically measured by the number of initiated business meetings, leads, contracts or pilot projects, and subsequent export activity. Criticisms focus on cost, return on investment, and the need for effective matchmaking and post-mission follow‑up to ensure tangible results.

Related terms include business missions and international trade delegations. In several countries, government agencies such as trade promotion offices coordinate handelsmissies and integrate them with broader export strategies.