ggr

Ggr, or GGR, is an acronym used in multiple contexts, but it is most widely recognized in the gambling industry as Gross Gaming Revenue. Gross Gaming Revenue represents the revenue earned by a gaming operator after winnings are paid to players, measured over a defined period and jurisdiction. In practice, GGR is typically calculated as total wagers accepted minus total winnings paid to players for the operator or market in question. It serves as a key metric for regulators, industry analysts, and operators, helping to gauge market size, monitor operator performance, and inform licensing, taxation, and policy decisions. GGR is distinct from net profit or operating income, as those figures subtract operating expenses, marketing costs, and other overhead from the GGR.

In addition to gambling, the acronym GGR can have other, context-specific meanings in different fields. There is no single universal definition outside the gambling sector, and the intended meaning should be inferred from surrounding text or defined locally.

Overall, when encountered in industry reports and regulatory discussions, GGR is usually understood as a measure of gross revenue generated by gaming activities before additional costs and taxes are applied.