gedragsveranderingscampagnes
A gedragsveranderingscampagne, or behavior change campaign, is a strategic initiative designed to influence the actions and attitudes of individuals or groups towards a specific goal. These campaigns are often employed in public health, environmental conservation, and social welfare to promote positive changes in behavior. The primary objective is to shift behaviors that are detrimental to health, the environment, or society, into more beneficial ones.
Behavior change campaigns typically involve a combination of communication strategies, educational programs, and sometimes, incentives or
Effective behavior change campaigns are based on a solid understanding of the target audience, the behavior
Success in behavior change campaigns is often measured by changes in behavior, attitudes, or knowledge, as well