gagnamagnið

Gagnamagnið is an Icelandic musical project and a central part of the act Daði og Gagnamagnið. The project operates as a rotating collective of Icelandic musicians and performers, centered around the artist Daði Freyr. The name and concept reflect a data- and technology-inspired aesthetic that has defined the group’s visuals and performances.

The group gained international attention with the 2020 single Think About Things, which went viral online and helped raise the profile of Icelandic pop music ahead of the Eurovision Song Contest that year. After the 2020 contest was cancelled due to the pandemic, Gagnamagnið returned to the Eurovision stage in 2021, representing Iceland with the song 10 Years at the contest in Rotterdam. Their performances are noted for a minimalist, pixel-inspired aesthetic and synchronized choreography performed by a flexible lineup of performers.

Musically, Gagnamagnið blends pop, electronic, and dance influences, emphasizing catchy melodies and upbeat rhythms. Lyrical themes commonly touch on relationships, time, and reflection, often conveyed through a playful, data- and technology-forward presentation. The project is characterized by collaborative songwriting and a fluid roster rather than a fixed band lineup, with Daði Freyr remaining a central creative figure. Gagnamagnið’s distinctive visuals and digital motif have contributed to its lasting impact on Icelandic pop and the broader Eurovision community.