frontin

Frontin is a term used in English slang to describe presenting a false or exaggerated impression of confidence, wealth, or social status in order to impress others. It often refers to acting as if one possesses more resources or fame than one actually does. The word derives from the noun front, meaning a façade or outward appearance, and is commonly found in hip hop and urban vernacular. It can function as a verb (to front) or as a noun/adjective in casual speech, as in don’t frontin’ about your money or that you’re rich.

In popular culture, frontin’ has been used as a title in music. Frontin’ is a 2003 single by Pharrell Williams, produced by The Neptunes and featuring Jay-Z. The track is known for its minimalist, groove-driven production and encountered substantial radio play and commercial success, peaking in the upper regions of the Billboard Hot 100. The song helped popularize a distinctive Neptunes sound in early 2000s mainstream pop and remains one of Pharrell’s early signature solo records.

The term has since appeared in various media and lyric references, often signaling a critique or acknowledgment of inauthentic behavior. While its usage remains informal, frontin’ continues to be recognized as a shorthand for bluffing or putting on a convincing false front in social situations.