freeagent

FreeAgent is a cloud-based accounting software designed for small businesses, freelancers, and contractors. It provides online invoicing, expense management, time tracking, and project accounting, together with automated accounting workflows and tax compliance tools. The software is tailored to the needs of UK users, offering features such as VAT returns, tax deadline reminders, and integration with HMRC requirements, as well as client-led invoicing and online payments.

FreeAgent runs in a web browser and on mobile devices via native apps, allowing users to manage finances from various locations. It supports bank feeds and automatic reconciliation, as well as reporting dashboards for cash flow, profit, and tax obligations. It can be used by sole traders, limited companies, and small agencies.

The product was developed in the United Kingdom and launched in 2009 by entrepreneurs Ed Molyneux and Roan Lavery. In 2018, FreeAgent was acquired by the Sage Group and became part of its cloud accounting portfolio. Since the acquisition, FreeAgent has continued to operate as a distinct product with ongoing updates and integration within Sage's software ecosystem.

FreeAgent competes with other cloud accounting solutions aimed at small businesses and freelancers, emphasizing ease of use and a streamlined workflow for invoicing and tax compliance. It is commonly adopted by self-employed professionals and small teams seeking an all-in-one accounting solution without extensive accounting experience.