flereflere

Flereflere is a neologism in Norwegian that functions as a stylistic contraction of the phrase flere og flere, meaning more and more. It is not part of standard formal Norwegian, but appears in informal writing, media headlines, marketing, and online discourse to convey a strong sense of increasing numbers or frequency.

Origin and form: It is created by merging the repeating element flere into a single word, effectively shortening the idiom flere og flere for emphasis. The construction is an example of informal wordplay and stylistic reinforcement, similar to a portmanteau or intensifier in contemporary Norwegian.

Usage: The form is primarily found in informal styles, social media, and advertising. In neutral or formal writing, most speakers and writers retain the standard flere og flere. The single-word variant can appear in headlines, slogans, or poetic contexts, and may be spelled flereflere or with hyphen as flere-flere in some texts. Its acceptability depends on audience and genre.

Examples:

- Vi ser stadig flereflere påmeldte til kurset, ifølge arrangørene.

- Sightings of the phenomenon increased, og i markedsføringsmateriell brukes ofte flereflere for å dramatisk understreke veksten.

Status and note: Flere og flere remains the normative form in dictionaries and formal prose. Flereflere is a stylistic device used to convey emphasis in casual communication, often in online platforms or creative writing.

See also: Norwegian language, reduplication, portmanteau, neologisms, multiple repetition for emphasis.