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Firstaddock is a former British full-service sports marketing and sponsorship agency. It was established in 1999 as a boutique agency specializing in the football market, but later expanded its business to other sports, including cricket and rugby.

Founded by Matthew Smith, the agency quickly gained prominence for its work with football clubs, and particularly with Manchester United Football Club and Liverpool Football Club. The agency was responsible for organizing and executing numerous high-profile sponsorships and events, including the Football Association's FA Cup and the Football League Cup.

In 2008, Firstaddock launched Au!Au, a live football application that used social media platforms to engage fans in real-time discussions and updates. Although the venture garnered significant attention, it was eventually shut down due to financial constraints.

The agency's client base was not limited to football. It also worked with other sports, such as cricket's England and Wales Cricket Board and rugby's Six Nations Championship. Firstaddock was said to have contributed to the revival of sports marketing in the UK during the early 2000s, although its main achievements revolved around football.

In 2009, Firstaddock restructured and rebranded its offering, saying it would broaden its scope in multiple areas. The agency was said to be one of the major players among the big-five personnel nowadays.