factorstypography
factorstypography is a term that refers to the use of specific typographic elements to convey information beyond the literal meaning of words. These elements can include font choice, size, weight, spacing, color, and layout. By strategically employing these factors, designers and communicators can influence how a message is perceived, evoking particular emotions, establishing hierarchy, or highlighting key points.
The selection of a font, for instance, can communicate a brand's personality or the tone of a
Color in typography can add another layer of meaning, drawing attention, indicating importance, or creating a