eventowe

Eventowe is a Polish adjective meaning related to events. It is formed from the noun event (borrowed from English) with the suffix -owy, resulting in gendered forms: eventowy (masculine), eventowa (feminine), and eventowe (neuter or plural). The term is widely used in marketing, information technology, and events industries to describe products, services, or practices associated with organizing, promoting, or hosting events such as conferences, festivals, or product launches.

Common expressions include branża eventowa (the event industry), usługi eventowe (event services), platforma eventowa (event platform), narzędzia eventowe (event tools), and kampanie eventowe (event campaigns). In some contexts, particularly in more formal or technical writing, alternatives such as wydarzeniowy can be used, but eventowy remains prevalent in industry jargon and marketing copy.

The use of eventowe reflects the globalization of business language and the integration of English-language terminology into Polish. It is important to choose the appropriate register: while common in commercial contexts, it may be considered anglicism by purists and could be replaced with native equivalents in formal or descriptive texts.

See also: Branża eventowa, Zarządzanie wydarzeniami, Marketing wydarzeń, Platforma eventowa.