entrypages

Entrypages, also known as landing pages, are standalone web pages created specifically for a marketing or advertising campaign. They are designed to achieve a single, focused objective, such as collecting lead information or driving a specific purchase. Unlike a typical website page that may have multiple links and navigation options, entrypages are intentionally streamlined to minimize distractions and guide the visitor towards a desired action.

The core purpose of an entrypage is conversion. This means that every element on the page, from the headline and copy to the call to action (CTA) and visual elements, is optimized to encourage the visitor to complete a specific task. For example, an entrypage for a webinar might ask for the visitor's name and email address in exchange for registration. A product entrypage might focus on highlighting key benefits and features, with a clear button to "Buy Now."

Key components of an effective entrypage often include a compelling headline that clearly communicates the offer, benefit-driven copy that addresses the visitor's needs or pain points, and a strong call to action that tells the visitor exactly what to do next. Visuals, such as images or videos, are used to support the message and make the page more engaging. Entrypages are typically linked to from advertisements, email campaigns, or social media posts, acting as the destination for traffic generated by these initiatives. Their success is often measured by their conversion rate, which is the percentage of visitors who complete the desired action.