endframe

Endframe is a term used in film, video, and animation to describe the final visual presented at the end of a sequence or work. It may be a still image, a short looping graphic, or a dedicated closing card that remains on screen as the credits roll or as the viewer transitions away from the content. In traditional cinema and television, the endframe often serves as a visual cue for the conclusion and may coincide with or precede the end credits, fade to black, or be replaced by logos during the credits.

In production and post-production, endframes are planned in advance to ensure a cohesive finish. They commonly incorporate branding such as a studio logo, film title, or sponsor information, and may include a call to action or social media handles on online platforms. The design considerations for an endframe include aspect ratio compatibility, legibility of any text, color and contrast, and the duration it is shown, typically a few seconds.

In digital media, the concept of an end frame overlaps with end screens or outro cards used on platforms like YouTube, where the final seconds of a video display interactive elements linking to other content. While related to end credits and opening cards, the endframe is specifically the concluding visual element of the piece.