embracer

Embracer is a Swedish holding company that operates as a global group of creative companies. It was founded in 2011 by Lars Wingefors as Nordic Games Licensing AB and rebranded as Embracer Group AB in 2016. The company is structured into several operating groups, each with its own portfolio of game development studios and publishers.

The core business of Embracer is the development, publishing, and distribution of video games across various platforms, including PC, consoles, and mobile devices. The company has a strong focus on acquiring and integrating established and emerging game development studios, fostering their creative independence while providing financial and operational support. This acquisition strategy has led to a diverse and extensive portfolio of intellectual property, ranging from well-known franchises to smaller independent titles.

Embracer's operations are organized into distinct business areas, such as PC/Console Gaming, Mobile Gaming, and Tabletop Gaming. This structure allows for specialized management and strategic focus within each segment. The company has grown significantly through a series of high-profile acquisitions, including studios like Gearbox Entertainment, Saber Interactive, and Coffee Stain Studios, as well as acquiring rights to major franchises. Embracer aims to be a long-term owner and supporter of its acquired companies, allowing them to continue their creative endeavors.