eluviiseluviisi
eluviiseluviisi is a sociocultural concept used in Estonian discourse to describe a recursive phenomenon in which people organize their daily life around the narratives of lifestyle that circulate in media and online communities. The term signals more than simply adopting a lifestyle; it denotes adopting the discourse about lifestyle itself, producing a self-reinforcing cycle of observation, imitation, and self-presentation.
Etymology and usage: The word is formed from eluviis (lifestyle) and its reduplication to emphasize repetition
Mechanisms: Algorithms, influencer content, and consumer marketing bolster eluviiseluviisi by normalizing certain routines, aesthetics, and values.
Examples and critique: Common themes include wellness routines, sustainable consumption, travel aesthetics, and digital detox. Critics
Scholarly discourse: Proponents use it to analyze digital self-presentation and normative pressure, while detractors call it