ehandelkataloger

Ehandelskataloger are digital catalogs used by retailers, wholesalers and marketplaces to present products to customers in online environments. They consolidate product information, images, prices, availability and promotional content into browsable catalogs that can be viewed on websites, mobile apps or downloaded as files. These catalogs act as the front end of product data stored in back-end systems such as product information management (PIM), inventory and ERP systems.

Contents typically include categorized product groups, attribute filters, search tools, and product pages with specifications, media, pricing, stock status and related items. Many catalogs are dynamic, updating in real time via APIs or data feeds; others are static or campaign-driven PDFs used for printed or downloadable marketing materials. Localization and multilingual support are common in multi-market deployments.

Types of ehandelskataloger include consumer (B2C) catalogs published by retailers, business (B2B) catalogs for wholesalers and procurement portals, and marketplace catalogs that aggregate products from multiple sellers. They can be web catalogs embedded in an e-commerce site, separate hosted catalogs, or app-based catalog experiences.

Benefits include improved product discovery and navigability, consistent product information across channels, better search engine visibility, and streamlined procurement. For buyers, catalogs support quick comparison and bulk ordering. For sellers, they facilitate marketing, up-selling and inventory management. Challenges include keeping data accurate and synchronized with stock and pricing, maintaining multilingual content, and ensuring accessibility and performance.

Implementation typically involves a PIM to manage product data, feeds or APIs to synchronize with ERP and inventory systems, and a web or app front end to render the catalog. Standards such as SKUs and GTINs, as well as structured data and metadata, aid interoperability across platforms and marketplaces.