direkesalgsselskaper

Direktesalgselskaper, also known as multilevel marketing (MLM) or network marketing companies, are businesses that sell products or services directly to consumers through a network of independent distributors. Instead of relying on traditional retail channels, these companies recruit individuals to become sales representatives who earn commissions not only on their own sales but also on the sales of individuals they recruit into their downline.

The business model typically involves an initial investment by distributors, often for a starter kit of products or business materials. Distributors then purchase products at wholesale prices and sell them at retail prices, pocketing the difference. A key component is the recruitment aspect, where distributors are incentivized to build their own sales teams. A percentage of the sales made by these recruits is then passed up to the recruiter, creating multiple streams of income.

Critics often raise concerns about the sustainability of the model, with some likening it to pyramid schemes where the majority of participants lose money, and profits are primarily generated by recruitment rather than product sales. Regulatory bodies in various countries monitor these companies to ensure they comply with laws against deceptive practices. The success of a distributor in a direktesalgselskap is heavily dependent on their sales ability and their effectiveness in recruiting and motivating a downline.