diffúzióra
Diffúzióra is a concept primarily discussed in the context of social sciences and communication studies, referring to the process by which a new idea, product, or practice spreads through a social system over time. It describes how innovations are adopted by different individuals or groups at varying rates. Everett Rogers, a prominent scholar in this field, outlined key elements of the diffusion process, including the innovation itself, communication channels, time, and the social system.
The adoption of an innovation typically follows a pattern, with different categories of adopters emerging. Innovators
Several factors influence the rate of diffusion. The perceived advantages of an innovation over existing practices,