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Diffusion studies, also known as diffusion research or diffusion of innovations studies, are a branch of social science that examines the spread of new ideas, practices, or technologies within a social system. The term "diffusion" refers to the process by which an innovation is communicated through certain channels over time among the members of a social system. This process can be influenced by various factors, including social networks, cultural norms, and individual attitudes.
The concept of diffusion was first introduced by Everett Rogers in his seminal work "Diffusion of Innovations"
Diffusion studies have been applied in various fields, including marketing, education, healthcare, and technology. For example,
Despite its widespread use, diffusion studies are not without criticism. Some researchers argue that the model