dicos

Dicos is a Chinese fast-food restaurant chain that specializes in fried chicken and other quick-service items. It operates primarily in mainland China, with a network of franchised and company-owned outlets across major cities and provincial capitals. Since its founding in the 1990s, Dicos has positioned itself as a homegrown alternative to international fast-food brands by offering a localized approach to menu and pricing.

Menu and offerings include fried chicken pieces, chicken sandwiches or burgers, French fries, and various beverages. The chain has introduced regional variants and flavor options to cater to local tastes, sometimes extending beyond core fried chicken to include rice dishes and other sides.

Business model and market position: Dicos relies on a mix of franchised locations and company-owned stores. It has pursued rapid expansion in the domestic market and engages in promotional campaigns and pricing strategies typical of large fast-food chains. As part of the broader Chinese fast-food landscape, Dicos competes with both international brands and other domestic chains, contributing to a diverse fast-food ecosystem in China.

See also: KFC, McDonald’s, Fast food in China.