designserier
Designserier (design series) describe a collection of products developed as a coherent family that share a common design language and modular architecture. The concept emphasizes consistency across items to enable recognizable branding, streamlined production, and scalable variation within a single line.
A design serie typically includes multiple product types within a single range, such as furniture like chairs,
Key characteristics include a consistent visual language—shapes, colors, and materials—along with modular components that can be
Development usually begins with a design system: guidelines for geometry, material palette, tolerances, and production methods.
Benefits include stronger brand identity, economies of scale from shared tooling, and easier maintenance of parts
Designserier are common in furniture, lighting, and consumer electronics, and are used to coordinate product families