designorienterede

designorienterede is a Danish term that translates to "design-oriented" in English. It describes an approach or philosophy that places a strong emphasis on design in its various forms and applications. This can encompass a wide range of disciplines, including product design, graphic design, architectural design, service design, and user experience (UX) design.

A design-oriented perspective prioritizes aesthetics, functionality, usability, and the overall user experience. It suggests that design is not merely a superficial addition but a fundamental element that shapes how people interact with objects, services, and environments. In a design-oriented context, problem-solving often involves creative and iterative processes, focusing on understanding user needs and developing innovative solutions that are both effective and appealing.

Companies or individuals described as design-oriented are typically characterized by their commitment to quality design, their investment in design talent, and their belief in design's power to drive innovation, improve performance, and create a competitive advantage. This approach often leads to products and services that are not only functional but also aesthetically pleasing, intuitive to use, and memorable. The term implies a proactive and strategic integration of design thinking into all aspects of an organization or project.