cítní

Cítní is a Czech adjective used to describe something that is directed toward or intended for a particular target. It is typically employed in marketing, media, and communications to characterize strategies, content, or campaigns designed for a specific audience. The form is related to the noun cíl (goal, target) or the verb cílit (to aim), and is part of a family of terms that express targeting or localization of effort.

In standard Czech, more common terms to convey similar meaning are cílený (targeted), cílový (target/goal-related), and zaměřený (aimed at). Nevertheless, cítní appears in some texts, especially in marketing and data-driven contexts, where it may be used in compounds such as cítní reklama (targeted advertising), cítní obsah (targeted content), or cítní segment (target segment). Usage tends to be informal or industry-specific rather than a formal normative form of the language.

The word can also appear in phrases describing audiences, markets, or products that are designed with particular demographic groups in mind. In linguistic or etymological references, cítní is noted as a less common derivative with uncertain status outside specialized registers.

See also: cílení, cílený, cílový, zaměřený, targeting, marketing, audience analysis.