céloldás

Céloldás is a Hungarian term used to describe the process of directing, focusing, or shaping activities toward a specific objective or target. The word combines cél, meaning goal, with oldás, a suffix related to solving, approach, or method. The concept appears in professional discourse mainly within marketing, communications, and project management, though its exact usage can vary regionally.

In marketing and communications, céloldás refers to aligning campaign content, messaging, and user journeys with a defined target audience or objective. It often overlaps with related concepts such as targeting (célzás) and optimization aimed at improving outcomes. A céloldás approach typically involves identifying audience segments, clarifying the campaign objective (for example, awareness, lead generation, or sales), and adjusting elements such as headlines, visuals, and calls to action to increase relevance and effectiveness.

In project or product development contexts, céloldás may denote aligning features, tasks, and deliverables with stated goals or stakeholder expectations, ensuring that activities contribute to the intended target.

Variability and reception: the term is not highly standardized and is more common in informal or industry-specific usage. Some writers and organizations use alternative terms such as célzás or konverzió-optimalizálás to describe related ideas more precisely.

See also: marketing, digital marketing, targeting, conversion optimization.