custardcream

Custard Cream is a popular British sandwich biscuit produced by McVitie's, a brand now owned by Pladis. It consists of two rectangular biscuits with a white, vanilla-flavored custard cream filling sealed between them. The biscuits are lightly patterned on the outer surface and are designed to be dunked or eaten on their own.

First introduced in the early 20th century, Custard Cream has become one of the best-known biscuit flavors in the United Kingdom. It is widely available in supermarkets and remains a common choice for tea-time treats, with many people enjoying it dunked in a cup of tea.

The biscuits are typically made from wheat flour, sugar, and vegetable fats, with a vanilla custard filling that includes dairy ingredients. The product commonly contains gluten and milk and may carry traces of other allergens depending on production facilities and shared equipment.

Across markets, the brand has released variants and seasonal editions, including chocolate-coated or flavored versions, though the classic Custard Cream remains the standard offering in most places. These variations are typically limited in availability and differ by region.

As a staple of British biscuit culture, Custard Cream is produced at large manufacturing facilities and exported to various countries, where it is sold alongside other sandwich biscuits. It is commonly found in grocery stores, cafes, and households as a snack, dessert accompaniment, or part of a tea service.