cuethe

Cuethe is a term used in certain strands of media theory and experimental performance to describe a cue-driven approach to narrative and presentation. It denotes a framework in which explicit signals—such as lines of dialogue, sound cues, lighting changes, or on-screen prompts—trigger predefined responses, scenes, or transitions. The concept emphasizes timing, coordination, and the integration of multiple media elements into a cohesive flow.

The word is a hybrid of "cue" and a suffix intended to signal a theoretical construct; its origin is informal and has circulated primarily within digital arts and avant-garde theater communities. The term first appeared in online discussions and practitioner zines in the 2010s and has since seen sporadic usage across artists' writings and project descriptions.

In practice, cuethe can be used to organize complex tempos in live performance, aligning performers' actions with cues from text, sound, video, and lighting. In interactive media and games, cuethe-inspired design maps user input and system signals to narrative branches, audiovisual effects, or stage directions, creating a dramaturgic rhythm that transcends single media.

Because cuethe lacks formal standardization, its usage varies considerably. Proponents describe it as a practical shorthand for coordinating cues across disciplines, while critics argue that the term can be vague or overloaded with loosely defined conventions.

Related concepts include cue-based design, event-driven media, and interactive theater.