cosell

Cosell is a surname. The best known bearer is Howard Cosell (1918–1995), an American sports journalist and broadcaster who worked for ABC and became a prominent figure in televised sports coverage, particularly boxing and American football. His distinctive style and outspoken commentary helped shape sports broadcasting in the mid-to-late 20th century.

In business contexts, co-sell (often written as co-sell) refers to joint selling arrangements in which two or more organizations collaborate to market and sell each other’s products or services. Co-sell programs aim to expand market reach, share leads, and align incentives. In technology and cloud ecosystems, vendor-partner co-sell programs are common, with examples such as Microsoft’s Co-Sell program and similar initiatives from Salesforce, Amazon Web Services, and other platforms. Participation typically requires a mutually beneficial alignment of products, joint marketing plans, and mechanisms for revenue sharing or joint ownership of sales opportunities.