consumertomanufacturer
Consumer to manufacturer (C2M) is a business model in which consumer demand directly informs the production plan of manufacturers, bypassing traditional intermediaries such as wholesalers and retailers. The term is often used in the context of mass customization and on-demand manufacturing, where digital platforms connect buyers’ specifications to factories.
How it works: Consumers submit orders or configurations through online platforms, specifying product features, materials, sizes,
Benefits: For consumers, it can offer customized options and better pricing due to lower intermediary costs.
Challenges: Requires investment in digital infrastructure, data capture, and flexible manufacturing. Coordinating design variability, ensuring quality
Examples and scope: The C2M approach is applied in various sectors, including consumer electronics, footwear, apparel,