connosco

Connosco is a Portuguese term meaning “with us,” formed from the preposition com and the pronoun nós through a process of elision and assimilation. The standard spelling in most contexts is conosco; connosco is a variant that appears in some European Portuguese texts and in branding to create a distinct look or emphasis.

In usage, conosco functions as a prepositional adverb or clitic phrase that accompanies verbs or other elements to indicate inclusion of the speaker and others. Examples include phrases such as venha connosco or trabalhamos connosco, where the word expresses collaboration or accompaniment. The form is attested in both formal and informal registers, though some speakers prefer the variant conosco in everyday speech.

In marketing and branding, connosco/conosco is frequently adopted to convey inclusivity, partnership, and community. Companies, websites, and campaigns may use the term as a brand name, a slogan, or a domain to emphasize user engagement and a sense of togetherness with the audience.

Linguistically, connosco illustrates how Portuguese combines a preposition with a pronoun to produce a fused form that carries functional meaning beyond mere word order. It also shows how orthography can vary for branding purposes while preserving the underlying meaning.

See also: Portuguese pronouns, Portuguese contractions, prepositional pronouns in Portuguese.