colorblocking

Colorblocking is a design and fashion technique characterized by solid blocks of contrasting colors applied in close proximity to define shapes and surfaces. It emphasizes clean edges and the absence of gradients or patterns. It is used in clothing, accessories, graphic design, interior design, architecture, and product design.

The approach emerged in mid-20th century fashion and was influenced by geometric art movements such as De Stijl. It gained prominence in the 1960s as bold, color-segmented outfits, and has experienced revivals in later decades, including contemporary streetwear and digital media.

Techniques involve selecting a limited palette of solid colors and arranging them in clearly defined blocks. Blocks can be orthogonal or diagonal and sized to emphasize or conceal parts of a form. In clothing, colorblocking can alter perceived silhouette; in graphic and web design, it creates hierarchy and segmentation. Color theory guides palette choice, with complementary, analogous, and triadic schemes common. Accessibility considerations include ensuring sufficient contrast for legibility when color blocks convey information.

Applications include dresses, jackets, coats, footwear, posters, branding, logos, interior walls and furnishings, and user interfaces where distinct sections are needed.