Home

clientproofing

Clientproofing is a quality‑assurance practice used primarily in creative, marketing, and software development fields to verify that a product, design, or deliverable meets the agreed‑upon specifications and expectations of a client before final approval or launch. The term combines “client” with “proofing,” the latter referring to the process of reviewing and correcting work for errors, consistency, and compliance with guidelines.

In practice, clientproofing involves presenting drafts, prototypes, or beta versions to the client for feedback. The

The process is often formalized through service agreements that outline deliverable milestones, review timelines, and the

provider
typically
supplies
a
structured
review
cycle,
which
may
include
checklists,
markup
tools,
and
version
control
to
track
changes.
Feedback
is
collected,
assessed
for
feasibility,
and
incorporated
into
subsequent
revisions.
The
goal
is
to
identify
and
resolve
any
misalignments—such
as
branding
inconsistencies,
functional
bugs,
or
unmet
functional
requirements—early
in
the
workflow,
thereby
reducing
costly
rework
and
mitigating
the
risk
of
missed
deadlines.
responsibilities
of
each
party.
Related
concepts
include
client
acceptance
testing,
stakeholder
validation,
and
iterative
design
reviews.
While
clientproofing
is
most
common
in
visual
and
interactive
media,
the
principles
are
applicable
across
industries
that
deliver
customized
solutions.
Effective
clientproofing
relies
on
clear
communication,
documented
requirements,
and
a
collaborative
mindset
that
balances
client
preferences
with
technical
or
creative
constraints.