ciljanje

Ciljanje is a term used in several South Slavic languages to denote the act of aiming at a target or directing attention or resources toward a goal. The word is formed from the verb ciljati, meaning to aim or to target, and the noun-forming suffix -anje. While its exact nuances vary by language, ciljanje commonly covers both physical aiming in contexts such as shooting and archery, and more abstract uses related to goals, plans, or priorities.

In sports, ciljanje refers to aligning sights with a target and judging distance, trajectory, and speed to achieve a hit. In military and security contexts, it describes identifying and engaging targets. In business and media, ciljanje is used to describe audience targeting and the allocation of efforts toward a defined objective, such as marketing to a specific demographic or focusing research on a chosen problem.

Related terms include cilj, meaning goal or target, and ciljati, the verb to aim or target. The usage of ciljanje is characteristic of Croatian, Serbian, Slovenian, and related languages, with regional variations in formality and collocation.