cambiamo

Cambiamo! is an Italian political movement founded in 2019 by Giovanni Toti, a journalist and politician who had led the Liguria regional government and previously been associated with Forza Italia. The name, sometimes written with an exclamation mark, signals a call for change and renewal in Italian politics.

Ideology and positioning: Cambiamo! sits within the center-right of the political spectrum. It advocates pro-European integration, liberal-market reforms, modernization of public administration, and a pragmatic approach to governance. The movement emphasizes a reformist, pro-business agenda and aims to appeal to voters seeking efficient government and modernization within a conservative framework.

Structure and activities: Cambiamo! operates as a political movement rather than a formal party, with regional and local networks and leadership centered around Giovanni Toti and allied figures. It relies on digital and media outreach to communicate its platform and to mobilize supporters, using public events and campaigns to present its message.

Electoral strategy and alliances: In elections, Cambiamo! has participated by aligning with broader center-right coalitions. It has worked alongside established center-right parties and has sought to position itself as a reform-oriented option within that bloc, rather than as a standalone rival to its allies.

Impact and current status: While not consistently a major national party, Cambiamo! has contributed to center-right messaging and regional politics, particularly in Liguria, where Toti held regional leadership. The movement remains active as a national political organization under Toti’s leadership, continuing to participate in political initiatives and coalitions within Italy’s center-right landscape.