brändiohjeistus

Brändiohjeistus, often translated as brand guidelines or brand book, is a document that outlines the visual and verbal identity of a brand. It serves as a comprehensive resource for anyone who needs to represent the brand, ensuring consistency and coherence across all communication channels. The primary goal of brändiohjeistus is to maintain a unified brand image and strengthen brand recognition.

Key elements typically included in brändiohjeistus are the brand's logo, its correct usage, and any variations or restrictions. It also specifies the brand's color palette, including primary and secondary colors with their respective color codes (e.g., CMYK, RGB, HEX). Typography is another crucial component, detailing the approved fonts for headings, body text, and other applications, along with guidelines on font sizes and weights.

In addition to visual elements, brändiohjeistus often covers verbal identity. This includes defining the brand's tone of voice, messaging principles, and common phrases or keywords to be used or avoided. Guidelines for photography and imagery, including style, subject matter, and emotional tone, are also frequently part of the document. The objective is to provide clear instructions that enable anyone creating content or marketing materials to adhere to the brand's established standards, thereby fostering a strong and recognizable brand presence.