brugermål
Brugermål is a term used in sociolinguistics to describe the language variety that a speaker actually uses in everyday communication. It refers to the language, dialect features, and stylistic choices that people employ in real-life interaction, as opposed to a prescriptive or formal standard. Brugermål is not fixed; it is fluid and shifts with context, audience, topic, and social identity.
The concept encompasses phonology, vocabulary, syntax, and even orthographic choices in written communication. A speaker may
In research, brugermål is studied through interviews, conversational analysis, and corpus data to map how language
Relation to language policy and education is practical: recognizing brugermål emphasizes that everyday speech may diverge