briefingsfase
Briefingsfase, or the briefing phase, is the initial stage in many project management, product development, and event planning processes during which a project brief is created, refined, and approved by key stakeholders. The goal is to establish a shared understanding of the objective, scope, constraints, resources, and success criteria to guide subsequent work.
Core activities include eliciting requirements from clients and users, analyzing needs, defining clear goals and deliverables,
Typical participants are the project sponsor or client, the project manager, business analysts, product owners, subject
Relation to other phases: It is usually the starting point in the project lifecycle, feeding planning, design,
Variants: The term is used across sectors. In marketing, a campaign brief outlines objectives, audience, messaging,
Benefits and challenges: A well-defined brief reduces ambiguity and scope creep, improves decision-making, and aligns stakeholders.