brandfolk
Brandfolk refers to the individuals within an organization who are responsible for upholding and representing the company's brand. This encompasses a wide range of roles, from marketing and communications departments to customer service representatives and even senior leadership. The core function of brandfolk is to ensure that all external and internal interactions align with the established brand identity, values, and messaging.
The concept of brandfolk highlights the idea that brand management is not solely the domain of a
Key activities associated with brandfolk include developing and implementing brand guidelines, creating marketing campaigns, managing social