branchés
Branchés is a French term used as both adjective and noun to describe people or things that are connected in a figurative sense: fashionable, in the know, or part of the urban social or cultural scene. As an adjective, branché (masc.) or branchée (fem.) denotes someone stylish or trend-aware; the plural branchés refers to a group presumed to share that status. The noun form un/une branché describes an individual with such associations.
Etymology: The word derives from brancher, meaning to connect or plug in. Metaphorically, to be branché is
Usage: In contemporary French, branché describes fashion, venues, or media that appeal to an urban audience.
Nuance: The term carries a nuance of exclusivity and modernity; it can be complimentary or mildly ironic
See also: à la mode; tendance; hipster; culture urbaine. The expression appears in journalism, advertising, and